BREAKING: 9mobile Changes Name Again [SEE NEW NAME]
9mobile, one of Nigeria’s leading telecommunications firms, has officially rebranded to T2.
The unveiling ceremony took place on Friday at the Eko Convention Centre in Lagos, marking a new phase for the company a year after LH Telecommunication Limited acquired a majority stake.
The acquisition, which gave LH Telecommunication 95.5 percent control of 9mobile, resulted in a change of ownership structure. This is the second time the company has undergone a name change, the first being in 2017 when it rebranded from Etisalat to 9mobile.
Speaking during the event, Femi Banigbe, chief executive officer of Emerging Markets Telecommunication Services Limited (EMTS), described the rebrand as “the beginning of a bold new chapter” for the organisation.
“This is not just a brand unveiling, it is the beginning of a bold new chapter in our history. It is a declaration that we are no longer who we were, but we are becoming something greater. We are becoming something more ambitious,” Gbadegbe said.
He explained that the transformation is more than a change in logo or tagline, representing instead a renewed mission and commitment to customers.
According to him, technology is now deeply woven into business, culture, and human connection, with Nigerians increasingly seeking speed, access, and relevance.
“We see it in the rising tide of the youth, we see it in the entrepreneurs that are all over the place across our nation, in the boldness of our startup ecosystem, in the resilience of our SMEs, in the desires of our families to stay connected, to stay informed and to stay entertained anytime and anywhere,” he said.
The EMTS boss emphasised that staying relevant requires radical yet practical evolution, reimagining operations while remaining “proudly Nigerian” and anchored on the resilience and tenacity that define the country.
“In the face of overwhelming odds, our people, the Nigerian people, we have shown a spirit of resilience and of tenacity that continues to inspire the world,” he added.
Banigbe noted that despite facing challenges and setbacks, the company — like Nigeria — has consistently emerged stronger, with renewed focus to meet market demands.
Tijani Commends Mobile Network Operators
Bosun Tijani, minister of communications, innovation and digital economy, applauded mobile network operators (MNOs) for their contributions to Nigeria’s digital growth.
He pointed out that mobile lines have grown from fewer than a million in 2001 to over 220 million today, with broadband penetration moving from single digits to nearly 50 percent.
“The MNOs have invested boldly, spending more than 75 billion in towers, fibre, and now 5G, all without any government subsidy. The MNOs have powered our economy, contributing around 16 percent to our GDP, and creating millions of direct and indirect jobs,” Tijani said.
The minister described the T2 rebrand as a clear indication of the company’s readiness to compete, innovate, and play a bigger role in making Nigeria a global digital powerhouse.
“Let this rebrand be more than a change of colours or new logo. Let it be a renewed commitment to innovation, to service excellence, and to the millions of Nigerians whose lives and businesses depend on your network every single day,” he said.
Tijani reaffirmed that the government would continue to collaborate with operators like T2 who are “bold enough to invest, agile enough to adapt, and visionary enough to embrace change before it is forced upon them.”
