Known for its affordable variants, which include BIC 1, Comfort 2, Twin Lady, and Flex 3’, the company has been in the market for over 70years.
The six weeks campaign, which ran across Nigeria, saw a number of activations including the set-up of viewing center that brought Nigerians together to cheer for the national team during the just concluded African Nations Cup tournaments. As part of the campaign, promotion activities took place across the country giving consumers a chance to win instant prizes of over 10,000 recharge cards and other gift items.
The final draw took place at the General Import & Distribution head office in Lagos, supervised and certified by the National Lottery Regulatory Commission, the Consumer Protection Council, and the Lagos State Lottery Board, and saw an impressive participation of 30,000 entries. The prizes that were won include LED television sets, DSTV explora decoders, mobile phones, tabletop, gas cookers, and rechargeable fans.
Speaking at the draws, BIC’s Business Development Manager for Nigeria, Mr. Adeyemi Ojo, said: “Our BIC ‘Shave, Play and Win’ campaign was created to underline BIC’s commitment to providing quality shaving solutions in addition to engaging and rewarding the loyalty of our consumers. As a company, we are always looking to excite our partners and our consumers through various touch points. We are delighted with the success that our ‘Shave, Play, and Win’ campaign continues to garner and by the overwhelmingly positive feedback and participation we had this year.”
In his own comments, Assistant of Enforcement Unit, National Lottery Regulatory Commission, Adeniyi Adeleke said that the draw was fair, transparent and gave equal chances to everyone that participated in the promotion.
Consumer Protection and Council Head of FCCPC, Susie Onwuka and Senior Legal Officer-Simisola Muniru from Lagos State Lottery Board (LSLB) commended BIC’s initiative and congratulated the company for staying true to its promises.
BIC has always worked to provide consumers with the best shaving solutions since 1975, offering technological innovations and ensuring product quality standards in manufacturing process. BIC products have been present in Nigeria since the mid-1960s and BIC® Shavers are available within different segments and variants; men and women wet shaving, in single, double and triple blades with products such as BIC® 1, BIC® Comfort 2, BIC® Twin Lady or BIC® Flex 3.
ABOUT BIC
BIC is a world leader in stationery, lighters and shavers. For more than 70 years, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication BIC has become one of the most recognized brands and is a trademark registered worldwide for identifying BIC products which are sold in more than 160 countries around the world. In 2018, BIC Net Sales were 1,949.8 million euros. The Company is listed on “Euronext Paris” and is part of the SBF120 and CAC Mid 60 indexes. BIC is also part of the following Socially Responsible Investment indexes: CDP A list and CDP “Supplier Engagement rating Leader board”, Euronext Vigeo – Eurozone 120, Euronext Vigeo – Europe 120, FTSE4Good indexes, Ethibel Pioneer and Ethibel Excellence Investment Registers, Ethibel Sustainability Index (ESI) Excellence Europe, Stoxx Global ESG Leaders Index
