The British multinational banking and financial institution, Standard Chartered Bank has announced that Ivory Coast football legend Didier Drogba as its Digital Bank Ambassador.
Set to launch in Abidjan, Ivory Coast on March 14, Standard Chartered’s first and fully digital retail bank in West Africa marks an important milestone in the bank’s path towards innovation and has been designed with continuous feedback from its clients.
As part of this role, Drogba will be promoting the digital bank in Ivory Coast.
He will lend his voice and image rights through a series of marketing and community engagement activities over the next 12 months as part of the campaign. Drogba also becomes the first person in Ivory Coast to open a digital account at Standard Chartered Bank.
Regional CEO, Africa and Middle East of Standard Chartered, Sunil Kaushal, said, “We are thrilled to be working with Didier Drogba to launch our first digital bank. Drogba is an inspiration, not only due to his athletic excellence, but also for his generosity and commitment to giving back to his fellow Ivorians.
“Drogba’s priorities and ideals are very much in line with the bank, making him an ideal partner for this momentous new offering. The launch of our digital bank in Ivory Coast is an important chapter in our developing turnaround story for the region. Going digital also means progression, not just for our business, but also for our clients, and we look forward to revealing details of our first-ever digital bank very soon.”