The lender in a statement on Wednesday disclosed that the programme tagged: “Keystone Bank Online MSME Academy” is aimed at helping SMEs cope with the operational stress of the current pandemic and will serve as an enabler for business owners to create an active online presence, digitalize their product, services and find new ways to connect with their customers.
“One way to identify an SME-centric bank is the length it is willing to go in finding new ways to help SMEs to survive and thrive in the current harsh business environment.
“Keystone Bank has demonstrated this passion during the Covid-19 crisis by initiating an online platform to empower SMEs with knowledge in managing and growing their businesses,” the bank said.
Participants at the first edition of the initiative held on the 24th of April, 2020 with the theme: “Managing our business cash flow in times of uncertainty”, gave positive testimonials on how relevant and rewarding they found the training. During the training, participants were taken through series of webinars, digital marketing trainings, digital media services and the provision of other value adding business tools to improve business branding, visibility, profitability and easy connectivity with customers.
Speaking on the initiative, Keystone Bank’s Head of MSMEs, Helen Nwelle, said: “It was no accident that Keystone Bank came up with such an initiative because the bank has always had a culture of helping SMEs grow through the provision of diverse business solutions.”
“This culture is clearly spelt out in our tagline as a bank – WE GROW TOGETHER – because at Keystone Bank we believe that SMEs are the engines of socio-economic transformation as they offer opportunities for jobs and wealth creation as well as income redistribution within our society.
“The current pandemic and its untold impacts has caused a lot of panic in the business scene all around the world and Nigeria is not left out. We are aware that many SMEs are worried about what the future holds for their businesses and how to manage their businesses in order to guarantee business continuity post-Covid-19 crisis. This was why we considered it important to proactively create an enabling environment for them to thrive even in the midst of the pandemic’’
“Other interesting trainings have been lined up for the coming weeks which will be delivered in partnership with seasoned business experts, and promises to be relevant during the pandemic and beyond,” she said.
