BURNA BOY AND NFL LAUCH LIMITED-EDITION COLLECTION AHEAD OF NFL PARIS GAME HALFTIME SHOW
The National Football League (NFL) and GRAMMY® Award-winning global superstar Burna Boy have teamed up on a limited-edition collection, launching ahead of his halftime show at the NFL Paris Game, when the New Orleans Saints face the Pittsburgh Steelers at Stade de France on Sunday, Oct. 25.
The NFL x Burna Boy Collection, created in collaboration with Mitchell & Ness, features an oversized T-shirt and hoodie in black. The front carries an airbrushed-style chrome football helmet wrapped in flames and stamped with Burna Boy’s monogram. On the back, an NFL shield sits above “BURNA BOY — NFL PARIS GAME HALFTIME SHOW — OCT 25, 2026” in weathered orange lettering, with an NFL Paris Game badge on the sleeve. Each piece marks a landmark night: one of the world’s biggest artists taking centre stage at the NFL’s first regular-season game in Paris.
“Paris has always shown me love, so bringing my music to the NFL stage at Stade de France is a big moment for me,” said Burna Boy. “This collection is about that night — the fire, the energy and the culture coming together. It’s something for the fans to keep long after the lights go down.”
“Burna Boy is one of the defining cultural voices of his generation, and this collection captures exactly what makes the NFL Paris Game special,” said Salha Latif, NFL vice president of international consumer products and licensing. “Music and fashion are central to how fans connect with the NFL around the world. This limited-edition drop gives fans in France and beyond a piece of a historic night for the league.”
Produced in a limited-edition run and available in sizes, the collection will be sold while stocks last:
- In store at NFL Shop Paris, Galerie Joseph, 5 rue Saint-Merri, 75004 Paris, from Oct. 20 to Oct. 25, 2026
- Online at nflshopeurope.com and www.mitchellandness.co.uk from Friday, Oct. 23
About the NFL
The NFL is the most popular sports league in the United States, with a growing global footprint. Each year, 32 franchises compete to win the Super Bowl, the world’s premier single-day sporting event. Established in 1920, the league is built on a system of competitive balance that gives every team a chance to win each season, and a fan-friendly media distribution strategy that makes the NFL available to the widest audience possible. The league’s international growth includes playing regular-season games in countries around the world, the rising popularity and Olympic inclusion of flag football, and a full-time local market presence, with offices in nine countries across five continents. Beyond the field, the NFL partners with leading community, corporate and media organizations and is deeply embedded in global culture, engaging fans through film, music, fashion, art and social platforms.
About Burna Boy
GRAMMY® Award-winning global superstar Burna Boy is one of the most significant and groundbreaking African artists in music history, a defining cultural figure whose unmistakable sound brings together Afrobeats, pop, R&B, hip-hop, reggae and influences from across the global musical landscape.
The first African artist to have two albums surpass one billion streams each on Spotify, Burna Boy has released eight studio albums and amassed an extraordinary catalogue of achievements, including 11 GRAMMY® Award nominations, four BET Awards for Best International Act — becoming the first African artist to win the award three consecutive times — and the 2023 Billboard Music Award for Top Afrobeats Artist, alongside nominations across the BRIT Awards, American Music Awards, MTV Europe Music Awards, iHeartRadio Music Awards, BET Hip-Hop Awards, NAACP Image Awards, Soul Train Awards, MOBO Awards and more.
Renowned for his explosive live performances, Burna Boy has sold out some of the world’s most celebrated arenas and stadiums and delivered landmark performances on major stages across the globe. His eighth studio album, No Sign of Weakness, continues a career defined by artistic ambition, cultural impact and an ability to expand the possibilities for African artists on the world stage.
From African Giant and the GRAMMY®-winning Twice As Tall to his continued evolution as a global headliner, Burna Boy has built a career that transcends genre, geography and conventional definitions of crossover.
