FRESH: FirstBank Unveils Advanced Facial Biometric Technology On FirstMobile For Seamless User Enrollment and Device Activation
FirstBank, the West Africa premier financial institution and financial inclusion services provider has launched an advanced facial biometric technology on its mobile banking application- FirstMobile, along with other exciting features that includes:
- Facial recognition sign-up and activation
- Virtual credit cards for secure online shopping
- Instant credit card activation
- Flexible salary advances with 3-month repayment options
- General improvements, bug fixes,
These upgrades all aim to provide customers with a seamless, secure, and efficient digital banking experience.
The new facial biometric feature enables users to activate or register on FirstBank’s mobile app- FirstMobile securely, using facial verification. This feature also includes an advanced anti-spoof detection, to enhance customer account protection and ensure robust security.
This innovative solution effectively addresses the diverse needs of customers, including new customers, diaspora customers without cards, individuals with lost or expired cards, those who have opted out of card use, as well as customers facing card verification failures or lacking convenient access to card details. This feature will provide seamless access to essential banking services, such as fund transfers and bill payments ensuring swift, reliable, and convenient transaction processing for all users.
The newly enhanced FirstBank mobile banking platform, FirstMobile, offers a comprehensive array of features and services designed to provide our customers with a seamless and innovative digital banking experience, no matter where they are in the world. With these substantial improvements, users can easily sign up and activate the app using just their face. They can shop online securely with a virtual credit card that is instantly issued and always accessible within the app. Additionally, customers can activate their new credit card directly from the app to start spending immediately. They also have the option to access salary advances with a convenient 3-month repayment plan.
“With these new services now live on FirstMobile, we are confident we will undoubtedly enhance our customers’ digital experience.” remarked Chukwuma Ezirim, Group Executive, E-Business and Retail Products Division, FirstBank. “FirstBank is committed to innovative ways of delighting our customers so that they can carry out their transactions with no stress and with utmost convenience. We understand the importance of keeping up with the evolving digital landscape, and we are dedicated to providing our customers with cutting-edge solutions that make banking simpler, faster, and more accessible. Our goal is to ensure that every interaction with FirstBank enhances customer satisfaction and builds long-lasting relationships”
To deliver on its promise of gold-standard banking services, FirstBank remains committed to advanced innovative solutions and robust secure security measures, to protect customer data and empower them to transact effortlessly and manage their finances effectively.
About FirstBank
First Bank of Nigeria Limited “FirstBank”, established in 1894, is the premier bank in West Africa, a leading financial inclusion services provider in Africa, and a digital banking giant.
FirstBank’s international footprints cut across three continents ─ Africa, Europe and Asia, with FirstBank UK Limited in London and Paris; FirstBank in The Democratic Republic of Congo, Ghana, The Gambia, Guinea and Sierra Leone; FBNBank in Senegal; and a FirstBank Representative Office in Beijing, China. All the subsidiary banks are fully registered by their respective Central Banks to provide full banking services.
Besides providing domestic banking services, the subsidiaries also engage in international cross-border transactions with FirstBank’s non-Nigerian subsidiaries, and the representative offices in Paris and China facilitate trade flows from Asia and Europe into Nigeria and other African countries.
For over 13 decades, FirstBank has built an outstanding reputation for solid relationships, good corporate governance, and a strong liquidity position, and has been at the forefront of promoting digital payment in the country with over 13 million cards issued to customers (the first bank to achieve such a milestone in Nigeria). FirstBank has continued to make significant investments in technology, innovation and transformation, and its cashless transaction drive has been steadily accentuated with virtually over 25 million active FirstBank customers signed up on digital channels including the USSD Quick Banking service through the nationally renowned *894# Banking code.
With over 43 million customer accounts (including digital wallets) spread across Nigeria, UK and sub-Saharan Africa, the Bank provides a comprehensive range of retail and wholesale financial services through more than 820 business offices and over 280,000 agent locations spread across 772 out of the 774 Local Government Areas in Nigeria.
In addition to banking solutions and services, FirstBank provides pension fund custody services in Nigeria through First Pension Custodian Nigeria Limited and nominee and associated services through First Nominees Nigeria Limited.
FirstBank’s commitment to Diversity is shown in its policies, partnerships and initiatives such as its employees’ ratio of female to male (about 41%:59%; and 37% women in management roles) as well as the FirstBank Women Network, an initiative that seeks to address the gender gap and increase the participation of women at all levels within the organisation. In addition, the Bank’s membership of the UN Women is an affirmation of a deliberate policy that is consistent with UN Women’s Women Empowerment’s Principles (WEPs) ─ Equal Opportunity, Inclusion, and Nondiscrimination.
For six consecutive years (2011 – 2016), FirstBank was named “Most Valuable Bank Brand in Nigeria” by the globally renowned The Banker Magazine of the Financial Times Group and “Best Retail Bank in Nigeria” eight times in a row, 2011 – 2018, by the Asian Banker International Excellence in Retail Financial Services Awards.
Significantly, FirstBank’s Global Credit Rating was A+ with a positive outlook while ratings by Fitch and Standard & Poor’s were A (nga) and ngBBB+ respectively both with Stable outlooks as at September 2023. FirstBank maintained the same level of international credit ratings as the sovereign; a milestone that was achieved in 2022 for the first time since 2015.
In 2024, FirstBank received notable international awards and accolades. Some of these include Nigeria’s Best Bank for ESG 2024 and Nigeria’s Best Bank for Corporates 2024 both awarded by Euromoney Awards for Excellence; Best SME Bank in Africa and in Nigeria by The Asian Banker Global Awards; Best Private Bank in Nigeria and Best Private Bank for Sustainable Investing in Africa by Global Finance Awards; Best Corporate Bank in Nigeria 2024, Best CSR Bank in Nigeria 2024, Best Retail Bank in Nigeria 2024, Best SME Bank in Nigeria 2024 and Best Private Bank in Nigeria 2024 all awarded by the Global Banking and Finance Awards.
FirstBank has continued to gain wide acclaim on the global stage with several international awards and recognitions received so far in 2025 which includes Best SME Bank in Nigeria 2025 and Best SME Bank in Africa 2025 by The Asian Banker; Best Private Bank in Nigeria 2025 and Best Private Bank for Sustainable Investing in Africa 2025 by Global Finance Awards; SME Financier of the Year in Nigeria 2025 by The Digital Banker Global SME Banking Innovation Awards; Best Retail Bank in Nigeria 2025 and Best Bank for Empowering Women Entrepreneurs in Nigeria 2025 all by The Annual Global Economics Awards.
Our vision is “To be Africa’s Bank of first choice” and our mission is “To remain true to our name by providing the best financial services possible”. This commitment is anchored on our core values of EPIC – Entrepreneurship, Professionalism, Innovation and Customer-Centricity. Our strategic ambition is “To deliver accelerated growth in profitability through customer-led innovation and disciplined execution”
Olayinka Ijabiyi
Ag. Group Head, Marketing & Corporate Communications
First Bank of Nigeria Limited
