The ride-hailing service from Estonia, Taxify, has changed its name to Bolt, in a move it said would reflect its global expansion strategy to include providing multiple transportation options beyond private cars.
It has been using the name Bolt for its new electric scooter service
Its Co-founder and Chief Executive, Markus Villig, said Bolt represents the company’s goal of solving urban transportation problems beyond sharing taxis to motorbikes and scooter sharing.
Villig said: “The rebrand from Taxify to Bolt is serving a few purposes. Tapping the basic meanings of bolt, the new name implies speed, as well as electricity.
“We are bullish that the future is fully electric and so we wanted a name that moved us away from the combustion engine.”
On its Twitter handle, it also wrote: “With our entry into Nigeria over 2 years ago, we had one goal – build the best way to move in all the cities we operate.
“We have grown in leaps and bounds over the years and are now aiming to solve transportation needs on a broader scale.
“Because of this, we are rebranding to take on a new name, one which encompasses our future. Our new name Bolt, stands for fast, effortless movement- exactly what you deserve.”
While the new brand will be gradually rolled out across Bolt’s global markets over the following weeks, users have been advised against taking any action as the app will update automatically.
Since its inception, the tech ride-hailing teach firm has evolved to now serve 25 million customers in over 30 countries and 100 cities globally, growing to be a leader in Europe and Africa.
It is also believed that it was the first company to bring ride-hailing and scooter sharing together in one single app.
The Lagos State government, Nigeria’s commercial city where it operates, said the firm has registered with it. Its Permanent Secretary, Ministry of Transportation, Taiwo Salami, confirmed this while fielding question on Traffic Radio, early this week.
